Lori Moore // ACD // Copywriter // Raleigh, NC

Experience

Associate Creative Director / Copywriter

VML / Washington, DC / Nov 2021 - Present

  • Lead a team of talented writers and art directors

  • Write, edit, and oversee copy for all touchpoints–web, social, video, print, TV, OOH, and more

  • Leverage customer insights to concept strategic, attention-grabbing, and emotional 360 creative campaigns

  • Uphold rigorous standards for grammar, style, and factual accuracy 

  • Ensure brand identity, voice, and key messages are consistent, clear, and human across tactics

  • Interpret feedback and analytics data to refine and optimize content

  • Elevated client satisfaction by 25% under my leadership

Senior Copywriter

Wunderman Thompson / Washington, DC / Mar 2015 - Nov 2021

  • Crafted copy that demystifies complex information for web, video, and social

  • Developed and implemented brand style guides

  • Balanced multiple concurrent projects

  • Overhauled two disease awareness websites–Arthritis.com and LungsandYou.com

Copywriter

Rosetta Stone / Arlington, VA / Jan 2015 - Mar 2015

  • Created content for digital, social, and print

  • Showcased benefits of product software through creative campaigns

  • Aligned with internal stakeholders

Copywriter

CVR/ Indianapolis, IN / June 2014 - Jan 2015

  • Crafted key messaging for digital, emails, social, print, and radio scripts for both B2B and DTC clients

  • Ensured creative met the communication brief and business goals

Education

Bachelor’s Degree / Strategic Communications / Butler University

Indianapolis, IN / Aug 2010 - May 2014

Graduated cum laude, dean’s list for 8 semesters, recipient of the 2010 Eli Lilly Full-Ride Scholarship

Contact

lorihodgen1@gmail.com

(260)336-9380